Even though retargeting is one of the most efficient methods of online marketing, there are only a few authors and articles which go into the depth of this topic.
I have chosen the best works on this topic from my point of view.
Book: The Retargeting Playbook
This is a perfect book to get the basic information about whole subject of retargeting. It was written by AdRoll employees – this company is specialized in remarketing. However, it was published in 2014 and some parts are getting outdated.
https://www.amazon.com/Retargeting-Playbook-Web-Window-Shoppers-Customers/dp/1118832647/ref=sr_1_sc_1
Book: A step-by-step guide to Facebook Dynamic Product Ads
My book about Facebook dynamic retargeting. It is rather a manual than a book and it is includes best practice tips and tricks.
https://www.amazon.com/Facebook-Dynamic-Product-Ads-guide/dp/1976134188/ref=sr_1_1
Infographic: The Seven Types of Effective Retargeting
Nice graphic elaborate of seven retargeting strategy – quick and easy.
https://neilpatel-qvjnwj7eutn3.netdna-ssl.com/wp-content/uploads/2015/11/image297.png
Infographic: Incredible Retargeting Ads stat
A very nice infographic about retargeting. Unfortunately, it is very old – from 2013.
https://corp.wishpond.com/wp-content/uploads/2013/01/7-incredible-retargeting-stats.png
Presentation: Retargeting 101: Everything You Need to Know About Retargeting
A presentation which is rich in information – a lot of texts, few pictures.
https://www.slideshare.net/Retargeter/retargeting-101-everything-you-need-to-know-about-retargeting
Presentation: Q2 2017 Benchmark Report: Marketers Deepen Facebook Ad Investments as Mobile and Dynamic Ad Retargeting Soar
This presentation includes trends not only in remarketing regarding Facebook advertising.
https://www.slideshare.net/nanigans/q2-2017-benchmark-report-marketers-deepen-facebook-ad-investments-as-mobile-and-dynamic-ad-retargeting-soar-79538140
Presentation: Intro to AdRoll Retargeting
It is not only an intro but a complete retargeting strategy. Unfortunately, it is from 2014 – so some parts are old. It is interesting but provides only superficial information.
https://www.slideshare.net/AdRoll/intro-to-ad-roll-retargeting
The best “HowTo” retargeting video tutorials you can find on HowToVideo.info