Even though retargeting is one of the most efficient methods of online marketing, there are only a few authors and articles which go into the depth of this topic.
I have chosen the best works on this topic from my point of view.
This is a perfect book to get the basic information about whole subject of retargeting. It was written by AdRoll employees – this company is specialized in remarketing. However, it was published in 2014 and some parts are getting outdated.
My book about Facebook dynamic retargeting. It is rather a manual than a book and it is includes best practice tips and tricks.
Nice graphic elaborate of seven retargeting strategy – quick and easy.
A very nice infographic about retargeting. Unfortunately, it is very old – from 2013.
A presentation which is rich in information – a lot of texts, few pictures.
Presentation: Q2 2017 Benchmark Report: Marketers Deepen Facebook Ad Investments as Mobile and Dynamic Ad Retargeting Soar
This presentation includes trends not only in remarketing regarding Facebook advertising.
It is not only an intro but a complete retargeting strategy. Unfortunately, it is from 2014 – so some parts are old. It is interesting but provides only superficial information.